The Ultimate List of 50 Creator Brief Templates You Can Copy and Paste
Table of Contents
- What is a Creator Brief and Why is it Important?
- Essential Elements of Effective Creator Briefs
- How to Use These Templates
- Product Launch Campaign Templates
- Brand Awareness Campaign Templates
- Content Creation Templates by Platform
- Campaign-Specific Templates
- Industry-Specific Brief Templates
- Measuring Campaign Success
- Common Creator Brief Mistakes to Avoid
- Streamlining Your Creator Management Process
The Ultimate List of 50 Creator Brief Templates You Can Copy and Paste
Creating effective briefs for influencers and content creators is one of the most critical—yet often overlooked—aspects of successful influencer marketing campaigns. A well-crafted creator brief sets clear expectations, inspires creativity, and ensures brand messaging remains consistent across all creator partnerships.
However, staring at a blank document when trying to craft the perfect brief can be intimidating. What information should you include? How detailed should you be? How do you balance providing direction without stifling creator creativity?
That's why we've compiled this comprehensive resource of 50 creator brief templates you can copy, paste, and customize for any campaign type, platform, or industry. Whether you're launching a new product, building brand awareness, or driving conversions, these templates will save you time and help you communicate your vision effectively to creators.
Let's dive into these ready-to-use templates that will transform your influencer marketing workflow.
What is a Creator Brief and Why is it Important?
A creator brief is a document that outlines all the essential information about your brand and campaign that a creator needs to produce content that aligns with your goals. Think of it as a roadmap that guides creators to deliver content that resonates with both your brand vision and their audience.
An effective brief serves multiple critical functions:
- Sets clear expectations about deliverables, timelines, and content requirements
- Maintains brand consistency while allowing for creative expression
- Reduces revision cycles by providing comprehensive guidelines upfront
- Improves campaign results through strategic alignment with marketing objectives
- Creates accountability by establishing measurable goals and metrics
Without a detailed brief, creators may produce content that misses the mark, requiring extensive revisions or, worse, failing to drive the desired results. According to a study by Hashmeta, campaigns with comprehensive briefs see up to 30% higher engagement rates and 25% increased conversion rates compared to those with minimal guidance.
Essential Elements of Effective Creator Briefs
Before diving into our templates, let's understand the core components that every creator brief should include, regardless of platform or campaign type:
1. Brand Overview
Provide context about your brand's mission, values, and positioning. For new creator relationships, include more detail about your brand story and what sets you apart.
2. Campaign Objectives
Clearly articulate what you aim to achieve, whether it's brand awareness, engagement, website traffic, or conversions.
3. Target Audience
Define who the content should speak to, including demographics, interests, and pain points.
4. Content Guidelines
Specify the type of content needed (photos, videos, stories, etc.), key messages to include, and any brand style requirements.
5. Technical Specifications
Outline format requirements (dimensions, duration, file type), hashtags, tags, and links to include.
6. Timeline
Establish clear deadlines for content submission, revision rounds, and posting dates.
7. Approval Process
Detail how content will be reviewed and what the feedback process looks like.
8. Compensation Details
Clarify payment terms, including amount, payment method, and schedule.
9. Legal Requirements
Include disclosures, usage rights, exclusivity terms, and any other legal considerations.
10. Performance Measurement
Explain how success will be measured and what metrics matter most for the campaign.
How to Use These Templates
Each of the 50 templates below is designed to be copied and pasted into your preferred document format, then customized with your specific campaign information. Here's how to get the most value from these templates:
- Select the most relevant template based on your campaign type, platform, or industry
- Copy the entire template into your document
- Replace the bracketed text ([Example]) with your specific information
- Customize any sections to better reflect your brand voice and campaign needs
- Add your brand's visual elements such as logos, color schemes, and font styles
- Review for completeness before sending to creators
Now, let's explore the templates, organized by campaign type and platform for easy reference.
Product Launch Campaign Templates
Template 1: New Product Introduction Brief
[BRAND NAME] CREATOR BRIEF: NEW PRODUCT LAUNCH
CAMPAIGN OVERVIEW
We're excited to partner with you to introduce [PRODUCT NAME] to your audience! This [PRODUCT CATEGORY] will launch on [LAUNCH DATE] and we believe your authentic perspective will help showcase its unique benefits.
ABOUT THE PRODUCT
[PRODUCT NAME] is [BRIEF PRODUCT DESCRIPTION]. It offers [2-3 KEY FEATURES/BENEFITS] and is ideal for [TARGET USER].
CAMPAIGN OBJECTIVES
- Generate excitement and awareness for our new product launch
- Highlight key features and benefits that set it apart from competitors
- Drive traffic to our product page [INCLUDE URL]
- Encourage pre-orders/purchases
TARGET AUDIENCE
[DEMOGRAPHIC DETAILS, AGE RANGE, INTERESTS, PAIN POINTS]
CONTENT GUIDELINES
CONTENT FORMAT
- [SPECIFY TYPE: Unboxing video, product demo, before/after, lifestyle integration]
- [NUMBER OF ASSETS: e.g., 1 in-feed post, 2 stories]
- [LENGTH REQUIREMENTS: e.g., 60-second video, minimum of 3 images]
KEY MESSAGING
- Highlight these key selling points: [LIST 3-5 POINTS]
- Mention the launch date: [DATE]
- Include call-to-action: [SPECIFIC CTA]
DO'S
- Show authentic first impressions
- Demonstrate the product in use
- Share specific results or benefits you experience
DON'TS
- Compare to specific competitor products
- Make claims not listed in our approved messaging
- Share pricing details beyond what's provided
TECHNICAL REQUIREMENTS
- Hashtags: [LIST REQUIRED HASHTAGS]
- Tags: @[BRAND HANDLE]
- Swipe-up link/URL: [PRODUCT URL]
- Discount code (if applicable): [CODE]
TIMELINE
- Content submission for review: [DATE]
- Feedback provided by: [DATE]
- Final content approval: [DATE]
- Posting window: [DATE RANGE]
APPROVAL PROCESS
Please submit your content to [EMAIL/PLATFORM] for review. We'll provide feedback within [X HOURS/DAYS].
COMPENSATION
[PAYMENT AMOUNT], to be paid via [PAYMENT METHOD] within [TIMEFRAME] of content going live.
LEGAL REQUIREMENTS
- Must include #ad or #sponsored in a prominent position
- Content usage rights: [SPECIFY USAGE TERMS]
- Exclusivity period (if applicable): [TIMEFRAME]
CONTACT INFORMATION
For questions or clarification, please contact: [NAME], [TITLE] [EMAIL] [PHONE NUMBER]
Template 2: Product Demonstration Brief
[BRAND NAME] CREATOR BRIEF: PRODUCT DEMONSTRATION
CAMPAIGN OVERVIEW
We're looking for in-depth demonstrations of [PRODUCT NAME] that showcase its functionality and benefits in a real-world context.
ABOUT THE PRODUCT
[PRODUCT DESCRIPTION WITH TECHNICAL SPECIFICATIONS]
CAMPAIGN OBJECTIVES
- Educate audience on how to use [PRODUCT NAME]
- Highlight [X NUMBER] key features through demonstration
- Show the product solving real problems/pain points
- Drive consideration and purchases
TARGET AUDIENCE
[DEMOGRAPHIC DETAILS, TECHNICAL KNOWLEDGE LEVEL, INTERESTS]
CONTENT GUIDELINES
CONTENT FORMAT
- [DETAILED FORMAT REQUIREMENTS: Step-by-step tutorial, problem-solution demonstration, etc.]
- [LENGTH: Recommended duration/format]
KEY DEMONSTRATION POINTS
- [FEATURE 1] - Show how this works and the benefit it provides
- [FEATURE 2] - Demonstrate this functionality in a real-world scenario
- [FEATURE 3] - Highlight this unique selling point in action
RECOMMENDED STRUCTURE
- Introduction to the problem/need
- Product introduction
- Step-by-step demonstration
- Results/benefits achieved
- Call-to-action
TECHNICAL REQUIREMENTS
- Film in [SPECIFIED QUALITY/RESOLUTION]
- Well-lit environment showing product details clearly
- Clear audio for any explanation/narration
- Include on-screen text for key features (if applicable)
- Hashtags: [LIST REQUIRED HASHTAGS]
- Tags: @[BRAND HANDLE]
TIMELINE
[DETAILED TIMELINE WITH ALL DEADLINES]
APPROVAL PROCESS
[SUBMISSION INSTRUCTIONS AND REVIEW TIMELINE]
COMPENSATION
[PAYMENT DETAILS]
LEGAL REQUIREMENTS
[DISCLOSURE REQUIREMENTS AND USAGE RIGHTS]
CONTACT INFORMATION
[CONTACT DETAILS]
Template 3: Limited Edition/Exclusive Product Brief
[BRAND NAME] CREATOR BRIEF: LIMITED EDITION PRODUCT
CAMPAIGN OVERVIEW
We're launching [LIMITED EDITION PRODUCT], available exclusively for [TIMEFRAME/QUANTITY]. We've selected you to help create excitement and urgency around this special release.
PRODUCT EXCLUSIVITY DETAILS
- Limited to [NUMBER OF UNITS/TIMEFRAME]
- Exclusive features include: [SPECIAL FEATURES]
- Available only at: [RETAILERS/WEBSITE]
CAMPAIGN OBJECTIVES
- Generate excitement about the limited availability
- Highlight the exclusive/special features
- Create urgency to drive immediate action
- Achieve [X SALES/SIGN-UPS] during the limited window
TARGET AUDIENCE
[DETAILED AUDIENCE INFORMATION, FOCUSING ON COLLECTORS/EARLY ADOPTERS]
CONTENT GUIDELINES
CONTENT FORMAT
- [SPECIFIED FORMAT REQUIREMENTS]
- Focus on exclusivity and premium nature of the product
KEY MESSAGING
- Emphasize limited availability: "Only [X UNITS] available" or "Available only until [DATE]"
- Highlight what makes this version special
- Create sense of urgency and exclusivity
VISUAL REQUIREMENTS
- Show special packaging/unique features
- Capture the premium/exclusive nature
- Create desire through high-quality visuals
TECHNICAL REQUIREMENTS
[DETAILED TECHNICAL SPECIFICATIONS]
TIMELINE
[TIGHT TIMELINE ALIGNED WITH LIMITED RELEASE]
APPROVAL PROCESS
[EXPEDITED REVIEW PROCESS DETAILS]
COMPENSATION
[PAYMENT DETAILS]
LEGAL REQUIREMENTS
[DISCLOSURE AND LEGAL DETAILS]
CONTACT INFORMATION
[CONTACT DETAILS WITH EMERGENCY CONTACT FOR TIME-SENSITIVE ISSUES]
Brand Awareness Campaign Templates
Template 4: Brand Story Introduction Brief
[BRAND NAME] CREATOR BRIEF: BRAND STORY
CAMPAIGN OVERVIEW
We're partnering with creators who align with our values to share our brand story in an authentic way that resonates with new audiences.
ABOUT OUR BRAND
[DETAILED BRAND HISTORY, MISSION, VALUES, AND VISION]
OUR BRAND PERSONALITY
[DESCRIBE BRAND PERSONALITY TRAITS, TONE, AND VOICE]
CAMPAIGN OBJECTIVES
- Increase brand awareness among [TARGET AUDIENCE]
- Communicate our core values of [LIST KEY VALUES]
- Foster emotional connection with our brand story
- Grow our social media community
TARGET AUDIENCE
[DETAILED AUDIENCE INFORMATION]
CONTENT GUIDELINES
CONTENT FORMAT
- [CONTENT FORMAT DETAILS: Storytelling video, day-in-the-life, etc.]
- [LENGTH REQUIREMENTS]
STORYTELLING APPROACH
- Connect our brand story to your personal experiences or values
- Share what resonates with you about our mission
- Show how our brand/products integrate into your authentic lifestyle
KEY BRAND MESSAGES
- [KEY MESSAGE 1]
- [KEY MESSAGE 2]
- [KEY MESSAGE 3]
VISUAL GUIDELINES
- [BRAND COLOR PALETTE]
- [VISUAL MOOD/AESTHETIC]
- [SAMPLE IMAGES FOR REFERENCE]
TECHNICAL REQUIREMENTS
[DETAILED TECHNICAL SPECIFICATIONS]
TIMELINE
[TIMELINE DETAILS]
APPROVAL PROCESS
[APPROVAL PROCESS DETAILS]
COMPENSATION
[PAYMENT DETAILS]
LEGAL REQUIREMENTS
[LEGAL DETAILS]
CONTACT INFORMATION
[CONTACT DETAILS]
Template 5: Brand Values Awareness Brief
[BRAND NAME] CREATOR BRIEF: VALUES CAMPAIGN
CAMPAIGN OVERVIEW
We're launching a campaign to highlight our commitment to [CORE VALUE/CAUSE], and we'd like you to create content that shows how this value aligns with your own life and perspectives.
ABOUT OUR INITIATIVE
[DETAILS ABOUT THE VALUE/CAUSE AND BRAND'S COMMITMENT]
CAMPAIGN OBJECTIVES
- Raise awareness about our commitment to [VALUE/CAUSE]
- Connect with audiences who share these values
- Inspire action related to [VALUE/CAUSE]
- Position our brand authentically in this space
TARGET AUDIENCE
[AUDIENCE DETAILS, FOCUSING ON VALUE-DRIVEN SEGMENTS]
CONTENT GUIDELINES
CONTENT FORMAT
- [FORMAT REQUIREMENTS]
- Authentic, values-based storytelling approach
KEY THEMES TO EXPLORE
- Your personal connection to [VALUE/CAUSE]
- How you implement [VALUE/CAUSE] in your daily life
- Why [VALUE/CAUSE] matters in today's world
- How our brand supports this value in a meaningful way
APPROACH SUGGESTIONS
- Share a personal story related to [VALUE/CAUSE]
- Show behind-the-scenes of your own efforts in this area
- Highlight how our brand's approach to [VALUE/CAUSE] makes a difference
TECHNICAL REQUIREMENTS
[TECHNICAL DETAILS]
TIMELINE
[TIMELINE DETAILS]
APPROVAL PROCESS
[APPROVAL PROCESS DETAILS]
COMPENSATION
[PAYMENT DETAILS]
LEGAL REQUIREMENTS
[LEGAL DETAILS]
CONTACT INFORMATION
[CONTACT DETAILS]
Content Creation Templates by Platform
Instagram Templates
Template 6: Instagram Feed Post Brief
[BRAND NAME] CREATOR BRIEF: INSTAGRAM FEED POST
CAMPAIGN OVERVIEW
We're looking for polished, high-quality feed posts that showcase [PRODUCT/SERVICE/MESSAGE] in a visually striking way that aligns with both your aesthetic and our brand identity.
CAMPAIGN OBJECTIVES
- Create scroll-stopping visuals that highlight [PRODUCT/SERVICE]
- Generate engagement through compelling imagery and captions
- Drive traffic to our Instagram profile and website
CONTENT SPECIFICATIONS
VISUAL REQUIREMENTS
- [NUMBER OF IMAGES/VIDEOS] (recommend 1-3 images or 1 video per post)
- Image ratio: Square (1:1) or Portrait (4:5) preferred
- High-resolution, well-lit photography
- [COLOR PALETTE PREFERENCES/MOOD]
CONTENT SUGGESTIONS
- [SPECIFIC PRODUCT PLACEMENT IDEAS]
- [SETTING/ENVIRONMENT SUGGESTIONS]
- [ACTIVITY/USAGE SCENARIO IDEAS]
CAPTION GUIDELINES
- Authentic, conversational tone reflecting your voice
- Length: [RECOMMENDED LENGTH]
- Include a question or call-to-action to encourage engagement
- Mention these key points: [LIST KEY MESSAGING]
REQUIRED ELEMENTS
- Tag: @[BRAND HANDLE]
- Hashtags: [PRIMARY HASHTAG] plus 2-3 relevant hashtags from your niche
- Disclosure: #ad or #sponsored clearly visible
TECHNICAL REQUIREMENTS
- Minimum resolution: [RESOLUTION REQUIREMENTS]
- No heavy filters that distort product color/appearance
- If multiple images, ensure consistent editing style
TIMELINE
[TIMELINE DETAILS]
APPROVAL PROCESS
[APPROVAL PROCESS DETAILS]
COMPENSATION
[PAYMENT DETAILS]
LEGAL REQUIREMENTS
[LEGAL DETAILS]
CONTACT INFORMATION
[CONTACT DETAILS]
Template 7: Instagram Stories Campaign Brief
[BRAND NAME] CREATOR BRIEF: INSTAGRAM STORIES
CAMPAIGN OVERVIEW
We're seeking engaging, authentic Instagram Stories that take your audience through an immersive experience with [PRODUCT/SERVICE].
CAMPAIGN OBJECTIVES
- Create dynamic, engaging Stories that maintain viewer attention
- Utilize interactive features to boost engagement
- Drive specific action through swipe-up or sticker functionality
CONTENT SPECIFICATIONS
STORY SEQUENCE
Please create a story sequence with [X NUMBER] frames following this structure:
- Attention-grabber/teaser: Introduce what you'll be sharing
- Product/service introduction: Show the product and mention key benefits
- Demonstration/usage: Show the product in action
- Key highlight/benefit focus: Emphasize main selling point
- Call-to-action: Direct viewers to swipe up or take specific action
INTERACTIVE ELEMENTS
Include at least 1-2 of the following:
- Poll sticker (suggested question: [POLL QUESTION])
- Question sticker (suggested prompt: [QUESTION PROMPT])
- Quiz sticker (if relevant)
- Countdown sticker (if promoting a limited-time offer)
VISUAL STYLE
- Vertical format (9:16)
- Authentic, in-the-moment feel
- [BRAND STYLE GUIDELINES IF APPLICABLE]
REQUIRED ELEMENTS
- Tag: @[BRAND HANDLE]
- Swipe-up link (if available): [DESTINATION URL]
- Disclosure: #ad or #sponsored clearly visible
TECHNICAL REQUIREMENTS
- Record in a well-lit environment
- Clear audio if speaking
- Each frame should be viewable/readable within 15 seconds
TIMELINE
[TIMELINE DETAILS]
APPROVAL PROCESS
[APPROVAL PROCESS DETAILS]
COMPENSATION
[PAYMENT DETAILS]
LEGAL REQUIREMENTS
[LEGAL DETAILS]
CONTACT INFORMATION
[CONTACT DETAILS]
Template 8: Instagram Reels Brief
[BRAND NAME] CREATOR BRIEF: INSTAGRAM REELS
CAMPAIGN OVERVIEW
We're looking for creative, entertaining Instagram Reels that showcase [PRODUCT/SERVICE] in an engaging, trend-relevant way.
CAMPAIGN OBJECTIVES
- Create entertaining content that has viral potential
- Showcase [PRODUCT/SERVICE] in an authentic, creative way
- Drive discovery through Reels explore page
CONTENT SPECIFICATIONS
VIDEO REQUIREMENTS
- Duration: [15-30 SECONDS RECOMMENDED]
- Vertical format (9:16)
- High-energy, engaging content that grabs attention in the first 3 seconds
CONTENT APPROACH OPTIONS
- Trending audio/challenge adaptation featuring our product
- Before/after transformation showcasing results
- Quick tutorial or hack using our product
- Day-in-the-life featuring our product
- Creative transition showcasing product benefits
SUGGESTED AUDIO
- [TRENDING AUDIO SUGGESTIONS IF APPLICABLE]
- Or use original audio that enhances the content
REQUIRED ELEMENTS
- Tag: @[BRAND HANDLE]
- Hashtags: [PRIMARY HASHTAG] plus 2-3 trending hashtags
- Disclosure: #ad or #sponsored in caption and/or video
CONTENT DONT'S
- No content that could be perceived as controversial
- Avoid trending sounds with explicit lyrics
- Don't use copyrighted music that could get the Reel muted
TECHNICAL REQUIREMENTS
- Well-lit environment
- Steady camera (tripod recommended)
- Clean background without distractions
TIMELINE
[TIMELINE DETAILS]
APPROVAL PROCESS
[APPROVAL PROCESS DETAILS]
COMPENSATION
[PAYMENT DETAILS]
LEGAL REQUIREMENTS
[LEGAL DETAILS]
CONTACT INFORMATION
[CONTACT DETAILS]
TikTok Templates
Template 9: TikTok Trend Participation Brief
[BRAND NAME] CREATOR BRIEF: TIKTOK TREND
CAMPAIGN OVERVIEW
We want to participate in the [CURRENT TREND NAME] trend on TikTok while authentically integrating [PRODUCT/SERVICE].
CAMPAIGN OBJECTIVES
- Leverage current TikTok trend for increased discoverability
- Present our product in an entertaining, native format
- Drive engagement and shares through trend participation
CONTENT SPECIFICATIONS
TREND DETAILS
- Trend description: [DESCRIPTION OF THE TREND]
- Reference examples: [LINKS TO EXAMPLE VIDEOS]
- Trending hashtags: [RELEVANT HASHTAGS]
- Trending sound: [AUDIO NAME/LINK]
PRODUCT INTEGRATION
- Seamlessly incorporate [PRODUCT] into the trend format
- Highlight [SPECIFIC FEATURE/BENEFIT] within the trend framework
- Keep the product integration authentic and not forced
REQUIRED ELEMENTS
- Use the trending sound/audio
- Include @[BRAND HANDLE] in the caption
- Hashtags: #[CAMPAIGN HASHTAG] plus trending hashtags: [LIST]
- Disclosure: #ad or #sponsored in caption
CONTENT INSTRUCTIONS
- Create your own authentic take on the trend
- Keep the video between [DURATION RECOMMENDATION] seconds
- Ensure the product is clearly visible for at least [X] seconds
TECHNICAL REQUIREMENTS
- Well-lit environment
- Clear visibility of product
- High-energy performance that matches trend vibe
TIMELINE
[TIMELINE DETAILS - NOTE: MUST BE QUICK FOR TRENDS]
APPROVAL PROCESS
[EXPEDITED APPROVAL PROCESS FOR TREND RELEVANCE]
COMPENSATION
[PAYMENT DETAILS]
LEGAL REQUIREMENTS
[LEGAL DETAILS]
CONTACT INFORMATION
[CONTACT DETAILS]
Template 10: TikTok Educational Content Brief
[BRAND NAME] CREATOR BRIEF: TIKTOK EDUCATIONAL CONTENT
CAMPAIGN OVERVIEW
We're looking for informative, educational TikTok content that positions [PRODUCT/SERVICE] as a solution while providing valuable information to viewers.
CAMPAIGN OBJECTIVES
- Establish thought leadership and credibility in [TOPIC AREA]
- Educate audience about [PROBLEM/SOLUTION]
- Position our product as a helpful solution
CONTENT SPECIFICATIONS
FORMAT OPTIONS
- "Did you know" facts related to [TOPIC]
- Common misconceptions about [TOPIC]
- Quick tutorial showing a specific technique
- Problem-solution demonstration
- Tips and tricks format
CONTENT STRUCTURE
- Hook: Start with an attention-grabbing statement/question (first 3 seconds)
- Problem: Briefly explain the issue/challenge
- Education: Share valuable information/insights
- Solution: Demonstrate how our product helps
- Call-to-action: Direct viewers to learn more
EDUCATIONAL POINTS TO COVER
- [KEY FACT/INFORMATION 1]
- [KEY FACT/INFORMATION 2]
- [KEY FACT/INFORMATION 3]
REQUIRED ELEMENTS
- On-screen text highlighting key points
- @[BRAND HANDLE] in caption
- Hashtags: #[INDUSTRY HASHTAG] #LearnOnTikTok plus 2-3 related hashtags
- Disclosure: #ad or #sponsored
TECHNICAL REQUIREMENTS
- Duration: 30-60 seconds
- Clear, direct presentation style
- Well-lit setting with minimal background distractions
TIMELINE
[TIMELINE DETAILS]
APPROVAL PROCESS
[APPROVAL PROCESS DETAILS]
COMPENSATION
[PAYMENT DETAILS]
LEGAL REQUIREMENTS
[LEGAL DETAILS]
CONTACT INFORMATION
[CONTACT DETAILS]
YouTube Templates
Template 11: YouTube In-Depth Product Review Brief
[BRAND NAME] CREATOR BRIEF: YOUTUBE PRODUCT REVIEW
CAMPAIGN OVERVIEW
We're seeking an honest, comprehensive review of [PRODUCT] that showcases its features, benefits, and your authentic experience using it.
CAMPAIGN OBJECTIVES
- Provide viewers with detailed information about [PRODUCT]
- Demonstrate the product's key features and benefits in action
- Share your genuine experience and thoughts
CONTENT SPECIFICATIONS
VIDEO FORMAT
- In-depth review video
- Duration: [RECOMMENDED LENGTH, TYPICALLY 10-15 MINUTES]
- Your authentic perspective while highlighting key selling points
REVIEW STRUCTURE
- Introduction: Brief overview of what you'll be reviewing
- Product overview: Package unboxing, first impressions, product specifications
- Features breakdown: Detailed look at key features
- Demonstration: Show the product in use
- Pros and cons: Balanced perspective on strengths and areas for improvement
- Conclusion: Summary of your overall experience and recommendations
- Call-to-action: Direct viewers to learn more/purchase
KEY POINTS TO ADDRESS
- [FEATURE/BENEFIT 1]
- [FEATURE/BENEFIT 2]
- [FEATURE/BENEFIT 3]
- How the product compares to alternatives (without naming specific competitors)
- Who would benefit most from this product
REQUIRED ELEMENTS
- Product link in description: [PRODUCT URL]
- Discount code mention (if applicable): [CODE]
- Call-to-action to subscribe to your channel
- Disclosure of sponsored content verbally and in description
TECHNICAL REQUIREMENTS
- Resolution: Minimum 1080p
- Well-lit setting with good audio quality
- Close-up shots of product details
- On-screen text highlighting key features/specs
TIMELINE
[TIMELINE DETAILS]
APPROVAL PROCESS
[APPROVAL PROCESS DETAILS]
COMPENSATION
[PAYMENT DETAILS]
LEGAL REQUIREMENTS
[LEGAL DETAILED REQUIREMENTS FOR YOUTUBE]
CONTACT INFORMATION
[CONTACT DETAILS]
Template 12: YouTube Tutorial/How-To Brief
[BRAND NAME] CREATOR BRIEF: YOUTUBE TUTORIAL
CAMPAIGN OVERVIEW
We'd like you to create a comprehensive tutorial showing viewers how to [SPECIFIC TASK/TECHNIQUE] using our [PRODUCT].
CAMPAIGN OBJECTIVES
- Educate viewers on how to accomplish [SPECIFIC OUTCOME] with our product
- Demonstrate the product's ease of use and effectiveness
- Position our brand as helpful and solution-oriented
CONTENT SPECIFICATIONS
VIDEO FORMAT
- Step-by-step tutorial/how-to guide
- Duration: [RECOMMENDED LENGTH]
- Educational and practical approach
TUTORIAL STRUCTURE
- Introduction: What viewers will learn and why it's valuable
- Materials/tools needed: Showcase our product and any complementary items
- Step-by-step instruction: Clear, detailed demonstration of each step
- Common mistakes or tips: Share insights to improve results
- Final result: Show the completed project/outcome
- Recap: Summary of key steps and benefits
- Call-to-action: Invite viewers to try themselves and purchase the product
KEY TECHNIQUES TO DEMONSTRATE
- [TECHNIQUE/STEP 1]
- [TECHNIQUE/STEP 2]
- [TECHNIQUE/STEP 3]
REQUIRED ELEMENTS
- Product link in description: [PRODUCT URL]
- Timestamps for different sections of the tutorial
- Verbal and written disclosure of sponsored content
- Pinned comment addressing common questions (after publication)
TECHNICAL REQUIREMENTS
- Clear, close-up shots of hands/product during demonstration
- Multiple camera angles to fully show the process
- Good lighting to clearly see details
- Clear audio instructions
- On-screen text for key steps/measurements
TIMELINE
[TIMELINE DETAILS]
APPROVAL PROCESS
[APPROVAL PROCESS DETAILS]
COMPENSATION
[PAYMENT DETAILS]
LEGAL REQUIREMENTS
[LEGAL DETAILS]
CONTACT INFORMATION
[CONTACT DETAILS]
Xiaohongshu Templates
Template 13: Xiaohongshu Product Review Brief
[BRAND NAME] CREATOR BRIEF: XIAOHONGSHU REVIEW
CAMPAIGN OVERVIEW
We're seeking an authentic, detailed review of [PRODUCT] on Xiaohongshu that resonates with the platform's style and audience expectations.
CAMPAIGN OBJECTIVES
- Create trustworthy, detailed content about [PRODUCT]
- Drive consideration among Xiaohongshu's shopping-oriented community
- Generate traffic to our [ONLINE STORE/TMALL/JD.COM]
CONTENT SPECIFICATIONS
POST FORMAT
- Multiple high-quality images (8-9 recommended) or combination of images and short video
- Detailed, personal review text (minimum 300 characters)
CONTENT STRUCTURE
- Engaging title that mentions product name and key benefit
- Opening with your personal reason for trying the product
- Product specifications and packaging details
- Detailed usage experience with specific results
- Before/after comparison (if applicable)
- Pros and honest areas for improvement
- Overall recommendation and suitable user profile
KEY POINTS TO HIGHLIGHT
- [UNIQUE SELLING POINT 1]
- [UNIQUE SELLING POINT 2]
- [UNIQUE SELLING POINT 3]
- Your personal results/experience
VISUAL REQUIREMENTS
- Clean, bright, aesthetically pleasing images
- Mix of product close-ups and in-use shots
- Consistent visual style aligned with your account aesthetic
- Before/after comparison if applicable
REQUIRED ELEMENTS
- Mention @[BRAND ACCOUNT] in the content
- Include these hashtags: [LIST OF CHINESE HASHTAGS]
- QR code or direct link to purchase (if platform allows)
TECHNICAL REQUIREMENTS
- High-resolution images with good lighting
- Product clearly visible in all shots
- Videos should be stable and well-lit
TIMELINE
[TIMELINE DETAILS]
APPROVAL PROCESS
[APPROVAL PROCESS DETAILS]
COMPENSATION
[PAYMENT DETAILS]
LEGAL REQUIREMENTS
[LEGAL DETAILS SPECIFIC TO CHINESE PLATFORMS]
CONTACT INFORMATION
[CONTACT DETAILS]
Campaign-Specific Templates
Seasonal Campaign Templates
Template 14: Holiday Gift Guide Brief
[BRAND NAME] CREATOR BRIEF: HOLIDAY GIFT GUIDE
CAMPAIGN OVERVIEW
We'd like you to feature our [PRODUCT] in a [SPECIFIC HOLIDAY] gift guide, positioning it as the perfect gift for [TARGET RECIPIENT].
CAMPAIGN OBJECTIVES
- Position our product as an ideal gift solution for [HOLIDAY]
- Drive holiday season sales and consideration
- Create urgency around limited holiday availability/special offers
CONTENT SPECIFICATIONS
FORMAT OPTIONS
- Gift guide roundup post featuring our product alongside complementary items
- Dedicated product spotlight as a gift recommendation
- "Gift ideas for [SPECIFIC PERSON TYPE]" featuring our product
CONTENT STRUCTURE
- Holiday-themed introduction
- Gift selection criteria (why these items make great gifts)
- Product highlights with gift-giving angle
- Mention of any holiday promotions, bundles, or limited editions
- Gift-wrapping suggestions or presentation ideas (if applicable)
- Holiday-appropriate call-to-action ("Order by [DATE] for guaranteed delivery")
KEY MESSAGING
- Position as perfect for [TARGET RECIPIENT PROFILE]
- Highlight [HOLIDAY-RELEVANT FEATURE/BENEFIT]
- Mention [HOLIDAY PROMOTION/SPECIAL EDITION] if applicable
- Note last order dates for holiday delivery
REQUIRED ELEMENTS
- Holiday-themed visuals/setting
- Gift-giving context (wrapping, gifting scenario, etc.)
- Seasonal hashtags: [HOLIDAY-SPECIFIC HASHTAGS]
- Promotional code if applicable: [HOLIDAY CODE]
TECHNICAL REQUIREMENTS
- Festive, seasonal aesthetic
- Holiday-appropriate colors/styling
- Warm, gift-giving atmosphere
TIMELINE
[TIMELINE DETAILS - NOTE HOLIDAY PUBLISHING DEADLINES]
APPROVAL PROCESS
[APPROVAL PROCESS DETAILS]
COMPENSATION
[PAYMENT DETAILS]
LEGAL REQUIREMENTS
[LEGAL DETAILS]
CONTACT INFORMATION
[CONTACT DETAILS]
UGC Campaign Templates
Template 15: User-Generated Content (UGC) Brief
[BRAND NAME] CREATOR BRIEF: UGC CONTENT
CAMPAIGN OVERVIEW
We're seeking authentic, user-style content that showcases [PRODUCT/SERVICE] in a relatable, non-promotional way for use in our brand's advertising and social media channels.
CAMPAIGN OBJECTIVES
- Create authentic-looking content that appears as genuine user content
- Capture honest reactions and experiences with our product
- Develop a library of UGC-style assets for our marketing channels
CONTENT SPECIFICATIONS
CONTENT TYPE
- [NUMBER] photos in UGC style
- [NUMBER] short videos ([LENGTH] seconds each)
AUTHENTICITY REQUIREMENTS
- Film/shoot in natural, home-like environments
- Use natural lighting when possible
- Avoid overly produced or professional-looking setups
- Capture genuine reactions and authentic use cases
- No promotional language or marketing speak
SCENARIOS TO CAPTURE
- [SCENARIO 1] (e.g., First time unboxing/trying the product)
- [SCENARIO 2] (e.g., Using the product in everyday life)
- [SCENARIO 3] (e.g., Showing results/benefits)
DO'S
- Be natural and conversational
- Show authentic environment (some natural mess is fine)
- Demonstrate realistic product usage
- Express genuine opinions
DON'TS
- No perfect, staged environments
- No professional lighting setups
- Avoid reading from scripts
- Don't use marketing terminology
DELIVERABLES
- Raw, unedited files
- No filters or heavy editing
- Multiple takes of key moments
USAGE RIGHTS
- Content will be used on [LIST PLATFORMS/CHANNELS]
- Usage period: [TIMEFRAME]
- Attribution: [WHETHER CREATOR WILL BE CREDITED]
TIMELINE
[TIMELINE DETAILS]
APPROVAL PROCESS
[APPROVAL PROCESS DETAILS]
COMPENSATION
[PAYMENT DETAILS]
LEGAL REQUIREMENTS
[LEGAL DETAILS]
CONTACT INFORMATION
[CONTACT DETAILS]
Affiliate Marketing Templates
Template 16: Affiliate Program Brief
[BRAND NAME] CREATOR BRIEF: AFFILIATE PARTNERSHIP
CAMPAIGN OVERVIEW
We're inviting you to join our affiliate program, where you'll earn [COMMISSION RATE]% commission on sales generated through your unique links/code.
AFFILIATE PROGRAM DETAILS
- Commission rate: [PERCENTAGE]% per sale
- Cookie duration: [NUMBER] days
- Payout threshold: [AMOUNT]
- Payment method: [PAYMENT OPTIONS]
- Payment schedule: [FREQUENCY]
CAMPAIGN OBJECTIVES
- Generate sales through your authentic recommendations
- Create ongoing, performance-based partnership
- Provide value to your audience through our offerings
CONTENT SUGGESTIONS
RECOMMENDED FORMATS
- Dedicated review posts/videos
- "Favorites" or recommendation roundups
- Tutorials featuring our products
- Social media posts with swipe-up/link functionality
EFFECTIVE APPROACHES
- Authentic personal testimonials about your experience
- Comparative reviews (without making claims we haven't verified)
- Before/after demonstrations
- Problem-solution framework featuring our product
KEY SELLING POINTS
- [KEY BENEFIT 1]
- [KEY BENEFIT 2]
- [KEY BENEFIT 3]
TECHNICAL REQUIREMENTS
- Always use your unique affiliate link/code: [AFFILIATE LINK/CODE]
- Track different content pieces with UTM parameters (we can help set these up)
- Disclosure of affiliate relationship in all content
AFFILIATE DASHBOARD
- You'll have access to our affiliate dashboard at [DASHBOARD URL]
- Track your performance, commissions, and payments
- Access marketing materials and product information
TIMELINE
- Affiliate program duration: [TIMEFRAME/ONGOING]
- Recommended posting frequency: [SUGGESTION]
APPROVAL PROCESS
[DETAILS ABOUT ANY APPROVAL REQUIREMENTS]
LEGAL REQUIREMENTS
- Must disclose affiliate relationship in all content
- FTC/relevant regulatory compliance requirements
- Terms and conditions: [LINK TO FULL TERMS]
CONTACT INFORMATION
[AFFILIATE MANAGER CONTACT DETAILS]
Industry-Specific Brief Templates
Template 17: Beauty Product Review Brief
[BRAND NAME] CREATOR BRIEF: BEAUTY PRODUCT REVIEW
CAMPAIGN OVERVIEW
We'd like you to create an authentic review of our [BEAUTY PRODUCT], showcasing its application, results, and benefits for your audience.
PRODUCT DETAILS
- Product name: [PRODUCT NAME]
- Product category: [CATEGORY]
- Key ingredients: [KEY INGREDIENTS]
- Primary benefits: [BENEFITS]
- Suggested retail price: [PRICE]
CAMPAIGN OBJECTIVES
- Demonstrate the product's application and results
- Highlight key ingredients and benefits
- Show before/after results where applicable
- Drive consideration and purchases
CONTENT SPECIFICATIONS
FORMAT OPTIONS
- Tutorial-style application demonstration
- First impressions/review
- Before/after results showcase
- Wear test/longevity check
CONTENT STRUCTURE
- Product introduction and initial impressions
- Close-up of packaging, texture, color, etc.
- Application demonstration
- Initial results
- Check-in throughout day (for relevant products)
- Final thoughts and recommendations
KEY POINTS TO HIGHLIGHT
- Application technique and ease of use
- [KEY INGREDIENT] and its benefits
- Texture, scent, and sensory experience
- Results and who would benefit most
VISUAL REQUIREMENTS
- Close-up shots of product texture/color
- Well-lit application demonstration
- Before/after comparison in similar lighting
- Product packaging clearly visible
TECHNICAL REQUIREMENTS
- Natural lighting preferred to accurately show colors/results
- Close-up capability for detailed application
- Multiple angles to fully showcase results
TIMELINE
[TIMELINE DETAILS]
APPROVAL PROCESS
[APPROVAL PROCESS DETAILS]
COMPENSATION
[PAYMENT DETAILS]
LEGAL REQUIREMENTS
[LEGAL DETAILS SPECIFIC TO BEAUTY INDUSTRY]
CONTACT INFORMATION
[CONTACT DETAILS]
Template 18: Fashion Styling Brief
[BRAND NAME] CREATOR BRIEF: FASHION STYLING
CAMPAIGN OVERVIEW
We'd like you to create fashion content featuring our [PRODUCT], styled in multiple ways to showcase its versatility and appeal.
PRODUCT DETAILS
- Product name: [PRODUCT NAME]
- Product category: [CATEGORY]
- Available colors/styles: [OPTIONS]
- Key features: [FEATURES]
- Price point: [PRICE]
CAMPAIGN OBJECTIVES
- Showcase the versatility of our product in different outfits/occasions
- Highlight quality, style, and design details
- Inspire audience to incorporate into their wardrobe
- Drive traffic to product page
CONTENT SPECIFICATIONS
FORMAT OPTIONS
- Lookbook-style outfit compilation
- "Ways to style" format showing multiple outfits
- Seasonal styling guide featuring our product
- Day-to-night transformation
STYLING REQUIREMENTS
- Create [NUMBER] different looks featuring our product
- Include at least one [OCCASION-SPECIFIC] outfit (e.g., workwear, weekend, evening)
- Style with your own wardrobe pieces to show integration
KEY ELEMENTS TO HIGHLIGHT
- Versatility across different looks/occasions
- Quality details and craftsmanship
- Fit and silhouette
- Styling tips and recommendations
VISUAL REQUIREMENTS
- Full-body shots to show complete outfits
- Detail shots of product features
- Consistent photography style across looks
- Clean background that doesn't distract from outfits
TECHNICAL REQUIREMENTS
- High-resolution images suitable for zoom-in
- Consistent lighting across all outfit photos
- True-to-life color representation
TIMELINE
[TIMELINE DETAILS]
APPROVAL PROCESS
[APPROVAL PROCESS DETAILS]
COMPENSATION
[PAYMENT DETAILS]
LEGAL REQUIREMENTS
[LEGAL DETAILS]
CONTACT INFORMATION
[CONTACT DETAILS]
Template 19: Food/Recipe Content Brief
[BRAND NAME] CREATOR BRIEF: RECIPE CONTENT
CAMPAIGN OVERVIEW
We'd like you to create appealing food content featuring our [FOOD PRODUCT] in an original recipe that showcases its versatility and quality.
PRODUCT DETAILS
- Product name: [PRODUCT NAME]
- Product category: [CATEGORY]
- Key features: [FEATURES - e.g., organic, locally-sourced, etc.]
- Flavor profile: [FLAVOR NOTES]
- Available at: [RETAILERS/ONLINE]
CAMPAIGN OBJECTIVES
- Inspire audience with creative ways to use our product
- Showcase flavor profile and quality
- Position product as versatile kitchen staple
- Drive purchase consideration
CONTENT SPECIFICATIONS
FORMAT OPTIONS
- Full recipe tutorial (video or step-by-step photos)
- Quick recipe idea/food hack
- Meal prep inspiration
- Seasonal/occasion-specific dish
RECIPE REQUIREMENTS
- Original recipe featuring our product as a star ingredient
- Approachable recipe with accessible ingredients
- [SPECIFIC DIETARY CONSIDERATIONS IF APPLICABLE]
- [SEASONAL/OCCASION FOCUS IF APPLICABLE]
CONTENT STRUCTURE
- Final dish presentation/hook
- Ingredient showcase with our product highlighted
- Step-by-step preparation process
- Serving suggestion/final presentation
- Taste test/reaction
- Recipe summary and tips
KEY ELEMENTS TO HIGHLIGHT
- Our product's quality and appearance
- How our product enhances the recipe
- Versatility and ease of use
- Flavor profile and culinary benefits
VISUAL REQUIREMENTS
- Appetizing food styling
- Bright, clear images of the cooking process
- Product packaging clearly visible
- Final dish beautifully presented
TECHNICAL REQUIREMENTS
- High-quality food photography lighting
- Ability to capture steam/texture/detail
- Clean food preparation environment
RECIPE OWNERSHIP
[DETAILS ABOUT WHO OWNS THE RECIPE]
TIMELINE
[TIMELINE DETAILS]
APPROVAL PROCESS
[APPROVAL PROCESS DETAILS]
COMPENSATION
[PAYMENT DETAILS]
LEGAL REQUIREMENTS
[LEGAL DETAILS SPECIFIC TO FOOD CONTENT]
CONTACT INFORMATION
[CONTACT DETAILS]
Measuring Campaign Success
Effective creator briefs aren't just about launching campaigns; they're about achieving measurable results. When developing your campaign briefs, it's essential to establish clear success metrics and communicate these to your creators. Here are some key performance indicators (KPIs) to consider for different campaign objectives:
Brand Awareness Metrics
- Reach and impressions
- Audience growth
- Brand mention volume
- Share of voice
- Content engagement rates
Engagement Metrics
- Likes, comments, shares
- Saved content
- Time spent on content
- Click-through rates
- Hashtag usage
Conversion Metrics
- Swipe-ups or link clicks
- Landing page visits
- Add-to-carts
- Conversions/sales
- Revenue generated
- Return on investment (ROI)
According to research by Hashmeta, setting clear KPIs in your creator briefs increases campaign performance by up to 40%. When creators understand how success will be measured, they can better tailor content to achieve those specific outcomes.
By using a platform like StarNgage Pro, you can systematically track these metrics across all your creator partnerships, allowing for data-driven optimization of your campaigns.
Common Creator Brief Mistakes to Avoid
Even with templates, there are several pitfalls that brands frequently encounter when creating briefs. Avoid these common mistakes to ensure your briefs lead to successful collaborations:
1. Being Too Prescriptive
While guidance is necessary, overly rigid briefs can stifle creativity and result in inauthentic content. Find the balance between direction and creative freedom.
2. Lack of Clear Objectives
Briefs without specific, measurable objectives lead to content that doesn't serve your marketing goals. Always tie content requirements to strategic objectives.
3. Inconsistent Brand Guidelines
Contradictory or vague brand guidelines lead to confusion and off-brand content. Ensure guidelines are clear, consistent, and include visual examples.
4. Unrealistic Expectations
Expecting viral hits or demanding excessive deliverables for inadequate compensation strains creator relationships. Set realistic expectations aligned with compensation.
5. Missing Technical Specifications
Omitting technical requirements like aspect ratios, resolution, or file formats leads to unusable content and revision cycles. Be specific about technical needs.
6. Ignoring Creator's Audience
Failing to consider the creator's specific audience and content style results in poor fit and performance. Select creators whose audience aligns with your target market.
7. No Review Process
Without a clear review timeline and process, approvals become delayed and disorganized. Outline exactly how and when content will be reviewed.
Streamlining Your Creator Management Process
While these templates provide a solid foundation for creating effective briefs, managing multiple creator partnerships requires more than just good documentation. A comprehensive creator relationship management platform can transform your influencer marketing workflow.
StarNgage Pro offers a comprehensive solution for managing your creator relationships from discovery to campaign analysis. With features designed to streamline brief creation, campaign management, and performance tracking, it eliminates the need for scattered spreadsheets and multiple tools.
Key features include:
- Customizable creator relationship management
- Campaign creation and tracking tools
- Performance analytics and ROI measurement
- Hashtag and engagement analytics
- Fake follower detection
By centralizing your creator marketing efforts, you can save valuable time while improving the effectiveness of your campaigns.
For brands looking to take their influencer marketing to the next level, complementary resources like AI Influencer Discovery can help identify the perfect creators for your campaigns, while services from Hashmeta provide expert guidance and management of your influencer programs.
Final Thoughts on Creator Briefs
A well-crafted creator brief is the foundation of successful influencer marketing campaigns. It sets expectations, provides necessary guidance, and establishes a framework for measuring success—all while allowing room for the creator's authentic voice and style to shine through.
The 50 templates we've provided cover a wide range of campaign types, platforms, and industries, giving you the flexibility to quickly create effective briefs for any marketing objective. Remember that these templates are starting points—customize them to reflect your unique brand voice, campaign goals, and target audience.
As the creator economy continues to evolve, the brands that build the most successful partnerships will be those that communicate clearly, respect creator expertise, and measure results strategically. With these templates and best practices, you're well-equipped to develop briefs that lead to authentic, high-performing creator content.
Consistently using detailed, thoughtful briefs not only improves your immediate campaign results but also strengthens your long-term creator relationships—a valuable asset in an increasingly creator-driven marketing landscape.
Ready to streamline your creator relationships and campaign management? StarNgage Pro provides all the tools you need to discover influencers, analyze performance, organize campaigns, and measure results—all in one comprehensive platform. Visit starngage.pro today to learn how we can help you take your influencer marketing to the next level.