About

Purpose-Driven Branding and Digital Marketing Agency A leader in brand performance marketing for national brands, DBA specializes in multi-location chains, franchise marketing, e-retail, products, healthcare, hospitals, food and finance with a special expertise in hyperlocal community and purpose-driven brands – including Chick-fil-A-fil-A, Papa Johns, Disney, Henry Ford Health System, U of M Health, Valley Children's Healthcare, Citizens Bank and Rocket Mortgage. As a Lead Advertising Agency and Brand Consultant, DBA provides research, innovative brand strategy, media, platforms and creative content for emotional connections and measurement at every touchpoint of the consumer journey. From fast food franchise chains and community banks to sustainable household products, wellness goods and hospitals, DBA brings industry specific consulting combined with specialized cross training from a wide range of leading e-retail brands for best practices. DBA TURNS CUSTOMERS INTO CO-CREATORS OF BRANDS DBA built a model around the central idea that the best way to lead a category is to create it. It starts with making more than marketing. We create branded movements. DBA brand strategy is founded on the concept that the future will be built by passion brands and the social movements that share their cause. DBA quantifies emotional brand equity to understand the impact of digitally connected customers who become brand crusaders. Bringing in-house design, video and interactive productions, DBA creates award-winning advertising campaigns and social media content. The DBA influencer engagement strategy accelerates client media budgets by engaging “raving fans” who will pay a premium and co-create the brand message – as irrational advocates for the brand. DBA OFFICES: Detroit LA New York Dallas Chicago Nashville Naples Read more...