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The Marketing Paradigm has shifted not only in Phoenix, Arizona but everywhere. Nearly all consumers (97%) now use online media when researching products or services. The misconception is that only young people use these technologies but in fact, nearly all of the buying public now use them. Marketing has also shifted from a one-way broadcast to a multi-point conversation. In the past, communications were “broadcast” exclusively through mass marketing channels like radio, TV and newspapers. Read more...