Some email marketing goals you can include in your strategy: • Increasing sales • Driving website traffic • Increasing conversions • Building brand awareness • Increasing your click-through rate • Decreasing the length of the sales cycle • Nurturing customer relationships

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.@AppSumo ’s 4 best email subject lines: 1. I was right – and that’s not good for you Open Rate: 69% 2. 13 email marketing trends you must know Open Rate 64% 3. Before you write another blog post, read this Open Rate 61% 4. Are we still on for 12? Open Rate 61%

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Subject line stats that will help you improve your email opens: 1. Best practice is 41-60 characters 2. Emojis in subject lines have a 56% higher open rate. 3. Personalized subject lines see 22.2% higher open rates. 4. Subject lines with numbers have a 17% higher open rate.

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Thanks for sharing! 💌

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