Content Stats of @tr_lab's Instagram Post 3158107395473547685

The Rebranding Lab 品牌重塑實驗室
@tr_lab

10,555 followers

#CaseStudy 重塑不只創新也能是重返經典 KODAK 成立於1888年，是一家以相機、膠卷為主營業務的公司，是擁有 120 年歷史且家喻戶曉品牌。近年因科技的演進與市場消費型態的改變，柯達經歷了破產以及資產整合，為了使品牌重新找回凝聚力而進行品牌重塑，選擇以經典的 K 造型標誌回到消費市場，向大眾宣告你們熟悉的 KODAK 回來了。如何重現品牌經典的樣貌並將其帶往全新的時代？ Work-Order 在經典的 K 標誌基礎上，除了保留其圓角矩形的原始比例外也為其添加新元素，首先在字體部分採用了一組粗體大寫字母，並將它們垂直堆疊的方式排列，讓人想起一卷膠片邊緣的鏈輪孔，也能與標誌更自然的結合。雖然 Work-Order 認為此次品牌重塑的核心是【重返經典】，但為因應當代品牌使用需求，除保留經典 K 標誌外，也需提供一套色彩規範及字體應用系統，大量使用更加簡潔的字體及黑色，以統一產品的視覺呈現。從品牌架構到大眾印象的定位思考，再回歸到原來的 K 圖形上，以重塑設計實現品牌復興，不僅讓經典的圖案重新占據大眾回憶，也能向信賴的用戶表明：柯達不僅回歸了，而且將會重現昔日的光芒。並以嶄新的視角引領品牌走向未來。圖片、資料來源｜https://work-order.co/project/kodak https://reurl.cc/WGW4DL 設計團隊｜ Work-Order 撰文分享｜@yang._hao 文章歡迎轉載，請註明出處 #品牌重塑實驗室 #therebrandinglab #trlab #studiopros #品牌再造 #rebranding #branding #rebrand #brand #品牌體驗 #設計 #品牌設計 #平面設計 #視覺設計 #graphic #graphicdesign #visualdesign #logo #logotype #typography #設計筆記 #designnote

314 0 ~Reach 3.17K-5.28K

2023-07-30 Learn more about the creator

Similar Trending Contents from Other Creators

DeliciA fooD 🍔🌮 🇺🇸
@diverse_delights5k

30,647 followers

Pudding Looks so easy , Try at home and show us the result...it superb. Follow me at @diverse_delights5k @diverse_delights5k @diverse_delights5k . . ***DM for credit or remove *** #sauce #decorat…

422K 235

~Reach 9.19K-15.3K 2023-08-02

Obaeda Korani
@obaedakorani

1,444,171 followers

That's why photoshop is the best - Skin Retouching Follow : @obaedakorani . . . #photoshop #photoshoptutorial #ai #photoshop2023 #photoshopedit #skinretouch #graphicdesign #design #obaedakorani

233K 949

~Reach 433K-722K 2023-07-10

Nyrraa M Banerji
@nyra_banerjee

6,092,924 followers

The beauty of the pure colour and simplicity is so effortless ❤️ Wearing @a.la.modebyakanksha .mode #white #pure #beauty #brand

199K 284

~Reach 1.83M-3.05M 2023-09-22

Obaeda Korani
@obaedakorani

1,444,171 followers

Mockup Tool New feature in Illustrator Follow : @obaedakorani . . . #illustrator #tutorial #photoshop #obaedakorani #photoshoptutorial #graphicdesign #graphicdesigner #tips #newfeature #beta

116K 284

~Reach 433K-722K 2023-08-18

Logo designer | Brand identity
@graphicdesignpark

671,633 followers

Left or Right. Which one is better…? . DM 📥 for Paid Logo design services. . . Follow @graphicdesignpark for more. . . #logo #logodesigner #logonew #logotype #logomark #logooftheday #logoneeded #logo…

99.3K 1.7K

~Reach 201K-336K 2023-08-21

Poets
@star.poets

256,691 followers

Relatable? . . . #starpoets #poetry #bymepoetry #writersnetwork #poetsofig #poetsofinstagram #poetscommunity #igpoets #poetsociety #writerscommunity #writersofinstagram #writersofig #aestheticquotes …

87.2K 183

~Reach 77K-128K 2023-08-12

Kriti Sharma 🦋 Fashion Influencer
@itskriti_0

62,719 followers

Do you relate ? 😂❤️ Follow @bollywoodfashionudaipur for amazing content😍 Store locations👇🏻 1. Shakti nagar, opposite gali no. 4 near RSEB office, Udaipur 2. Vivek nagar, Sector 3, at jmb road beh…

78.7K 126

~Reach 18.8K-31.4K 2023-09-15

Gautam Kapur
@gautam_kapur

1,325,864 followers

Just came in this week Gratitude 🙏Thank you Universe 🪷 Accolade Global USA 🇺🇸 ARFF Paris// International Awards, 🇫🇷 Paris Lift Off Global 🇫🇷 Nominations Best actor, Action narrative, Trailer Sto…

68.1K 510

~Reach 398K-663K 2023-09-08

Gautam Kapur
@gautam_kapur

1,325,864 followers

Hello World 🌎🙏 Accolade Global USA IMDB qualified MovieMaker Magazine's Top 25 festivals Streaming on AMAZON Prime USA 🇺🇸 AMAZON prime UK 🇬🇧 ▪︎ ▪︎ ▪︎ @middayindia ▪︎ ▪︎ ▪︎ ▪︎ ▪︎ ▪︎ ▪︎ #publicrela…

49.3K 289

~Reach 398K-663K 2023-09-22

Gautam Kapur
@gautam_kapur

1,325,864 followers

How Much Do You Want To Know? Milan Italy 🇮🇹 @milanshortsfilmfestival @mindstitute_tarini ▪︎ ▪︎ ▪︎ ▪︎ ▪︎ ▪︎ ▪︎ #publicrelations #pr #media #branding

48.7K 158

~Reach 398K-663K 2023-09-01

Gautam Kapur
@gautam_kapur

1,325,864 followers

Whatever I've learnt in the recent past..Especially After my Maiden Project How Much Do You Want To Know? Knowledge is Power. Less is more.. @financialexpressonline ▪︎ ▪︎ ▪︎ ▪︎ ▪︎ ▪︎ ▪︎ #publicrelati…

47.6K 175

~Reach 398K-663K 2023-08-23

Blackmass Design
@blackmass_design

64,592 followers

My heart today is broken. I can't formulate my sentences correctly. Bray was an inspiration to me. He allowed my page to become known thanks to his universe. thank you Windham, thank you Bray Wyatt..…

45.5K 205

~Reach 19.4K-32.3K 2023-08-25

Gaspart
@gaspart_illustration

29,412 followers

About my last illustration 😁🚂 - #illustrator #illustration #art #drawing #artist #design #graphicdesign #artwork #sketch #digitalart #retro #steamtrain #birds #adobeillustrator #behance #dribbble #fa…

31K 163

~Reach 8.82K-14.7K 2023-08-07

Yusuf Erdem
@haccabiart

260,959 followers

WARNING EPILEPSY Thanks for your valuable comments 🙏🏼 I hope this speed is good 😉 —- Değerli yorumlarınız için teşekkür ederim dostlar 🙏🏼 Umarım bu hız iyidir 😉 —— #visualart #art #contemporaryar…

28.5K 73

~Reach 78.3K-130K 2023-09-22

Obaeda Korani
@obaedakorani

1,444,171 followers

New Photoshop Update - Remove Tool Follow : @obaedakorani . . . #photoshop #obaedakorani #tutorial #photoshoptutorial #photoshopedit #new #remove #graphicdesign

25.7K 85

~Reach 433K-722K 2023-07-28

Natasha Polozenko
@nataszko

92,834 followers

Here’s how @nataszko creates stunning, seamless patterns using #AdobeIllustrator!✨ • Have you tried these tips? Let us know in the comments! . . . #illustratortutorial #illustrator #graphicdesign #gr…

24.1K 109

~Reach 27.9K-46.4K 2023-09-08

انگليش توربو Englishturbo
@englishturbo

1,319,013 followers

برند مورد علاقه ی شما ؟😍✨ خودم عاشق بلاسیاگام🥴😂 #برند #زبان #کلاس_زبان #english #englishteacher #brand

23.4K 244

~Reach 396K-660K 2023-09-09

Logo designer | Brand identity
@graphicdesignpark

671,633 followers

Create Pattern in seconds using Illustrator . 📮Dm for Paid Logo Design services . Follow us for daily dose of Design tips . . #logomaker #logomakers #logodesigner #logodesignersclub #logoinspiration…

22.2K 44

~Reach 201K-336K 2023-09-23

Lester Quinones
@effort_les

182,824 followers

Lester Quinones @effort_les Debuta en la selección nacional con 🏀 30PTS 🏀 4AST 🏀 6 Triples Guiando la victoria frente a Memphis en el fogueo preparatorio de cara al Mundial. Graphics by @jaydesig…

21.9K 193

~Reach 54.8K-91.4K 2023-08-03

𝐫𝐚𝐲
@myselfrachit

75,160 followers

Ae mere dil tu gaayey jaa,Ai 🤖 aaa o aia aa….. Try these free apps link in my bio . @wondershare_virbo #edit #editing #premierepro #motiongraphics #graphicdesign #photography #ai #wondershare #wonder…

21.7K 131

~Reach 22.5K-37.6K 2023-09-12

* Copyright: Content creators are the default copyright owners. These Images are published on public domains and respective social media for public viewing.

VIEW MORE CONTENTS

Content Stats & Analytics for @tr_lab

Similar Trending Contents from Other Creators

Need More Creators to Create Trending Contents for Your Influencer Campaign?
Discover Similar Creators Now!

李佳頴（20）

葦帆尤

東燁(;´༎ຶД༎ຶ`)

Łìü.

Sky

艾倫AllenLo 🇹🇼

Celine 捨令｜台北美食手搖飲料日本旅遊

𝒚²

允熊 Aya

𝙳 𝙰 𝙼 𝙴 𝙴

Chris Chen 陳守恩

書維｜亂吃台南·嘉義·高雄美食｜🍻

Get @tr_lab's Instagram Account Statistics!

Content Stats & Analytics for @tr_lab

Similar Trending Contents from Other Creators

Need More Creators to Create Trending Contents for Your Influencer Campaign?Discover Similar Creators Now!

Get @tr_lab's Instagram Account Statistics!

Need More Creators to Create Trending Contents for Your Influencer Campaign?
Discover Similar Creators Now!