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NeoPangea
@neopangea

6,456 followers

Digital OOH Demolishes Consumer Recall We partnered with new friends north of the border to promote the new series Twisted Metal on Paramount+ in Canada. When it comes to audience reach, DOOH is dominating advertising. “With DOOH remembrance rates above 80% compared to social which is around 50%, the opportunity at Yonge & Dundas Square in Toronto to create something that viewers would recall is something we looked forward to taking advantage of, in particular the 3 screens that are synced.” said Creative Director Aaron Beaucher, “ it didn’t take our motion team long when seeing the art and character assets to come up with a plan for animation that would be impactful.” The playful grindhouse style art featured the vehicles, explosions, guns, bullet holes, pink polka dots and the cast including: Anthony Mackie, Stephanie Beatriz, Thomas Haden Church and a character sure to leave a lasting impression, Sweet Tooth, the creepy clown played by Joe Seanoa and voiced by Will Arnett. We benefited from collaborating and workshopping rough animation ideas with the Paramount+ team, which allowed us to turn this around quickly with extraordinarily little feedback from the Sony team. “Our biggest challenge was ensuring the animation embodied the wild energy of Twisted Metal without overdoing it and creating an on-screen frenzy, especially within the 3-screen execution.” #animation #gameart #keyart #digitalagency #twistedmetal #ooh #outofhome #digitalbillboards #digitalads #digitaladvertising