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@vasudasharma
In what seems like a lifetime ago – 20 years back – Vasuda Sharma (@vasudasharma) was initiated into the music industry via pop group Aasma, who won the televised music competition Channel [V] Popstars in 2003 and began releasing creative renditions of popular Indian songs. “It was a different kind of stardom… We were actually spoon-fed because it was a pop band, you know? So just creating our own songs was not really in the picture at that point in time,” Sharma recalls over the phone. From promoting cassettes and CD sales to seeing Bollywood remixes edge out Indian pop and then entering the streaming era, there’s another move that the singer-songwriter has made in the digital age – launch her own label, Song Nest (@songnestlabel). With two singles out so far – “Sach Hai Na” with singer Nikhil Shetty and “Manwa Bhaagey” – the initial momentum for Song Nest is coming from her own releases, but Sharma says there’s so much more she wants to do. There’s also a collaboration coming up with singer-songwriter Akanksha Sethi. “I want to get individual artists into the picture and releasing their songs. I want to keep that whole sanctity of things when you create music the way you want, in the way you imagine it. I want to keep that very secure in this space,” she adds. Read the full article on rollingstoneindia.com #NewSong #NewMusic #RollingStoneIndia
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