Content Stats & Analytics for @leelajournals

aarti
@leelajournals

96,392 followers

✨asmr✨ new product release ✨ no i didn’t make these by hand. yes i manufactured them. yes i spent hours finding designs that not only aligned w my brand, but something i can fall in love w. i communicated w the manufacturer, invested in the product, designed the packaging, & feel just as passionate about these as i would w a fully handmade product. as an artist & small business owner, i feel there’s this expectation that everything we sell has to be designed & produced by us or it loses some authenticity. & maybe it does a little bit. but i’m gonna be honest, i’ve been doing this for 2 years now & it’s the most exhausted, yet passionate i’ve ever felt. i love LOVE what i do, but how can i grow my business & income to something more sustainable if i’m designing, producing, packaging, marketing, advertising, & doing customer service all by myself? my answer to this lies in outsourcing. i struggled w my feelings around this at first. it felt like i was somehow cutting corners. but is it cheating? or is it actually being more efficient & business minded? sometimes it’s difficult to switch between my artistic mind & my business mind. in art, we steal yes. we take inspo from all sorts of places. but we’re taught the difference between what’s ours & what’s theirs. in business, it’s a little different. we can buy & sell whatever we want as long as we have an audience, market well, & both parties benefit from the transaction. i’m excited about these candles. mostly bcus i love them & love lily of the val/tulips. they smell amazing. they’re adorable, whimsical & romantic. all things leelajournals. & i’m itching to get these in your hands. i wish i had the time, energy, & money to make my own. i’m a creative. i want to make everything by hand. unfortunately, it’s just not sustainable. so here i am, offering up something i deeply care about. these candles are 100% vegan, made from soy wax. they are handmade, just not by me. i hope u’ll love them like i do 🤎 if u didn’t see my last post, i also released new die cut stickers, sticker sheets, & bookmarks. 🙈 #smallbusiness #artist #stationeryshop #candles #productlaunch #asmrunboxing