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The Rebranding Lab 品牌重塑實驗室
@tr_lab

10,555 followers

#CaseStudy 獎項標誌ㄧ定要很制式嗎加拿大國家雜誌獎基金會（NMAF）成立於 1977 年，透過主辦國家雜誌獎（National Magazine Awards）表彰記者、作家、攝影師、插畫家，以鼓勵新聞、視覺創作及媒體領域相關的出色人士。為加拿大出版界最負盛名的獎項之一。  如何打破獎項標誌的框架？  設計團隊 Rethink 以「書脊」為設計概念，將出版物的特質以最純粹的形式轉化為第 44 屆國家雜誌獎主視覺。並透過動態效果將 LOGO 複製、編排，營造書本在書架中傾斜、堆疊的意象。藉由新的視覺效果，傳遞該獎項活力與創新的形象。  第 44 屆國家雜誌獎以英語和法語兩種語言水平排列，一長串文字的左側是加拿大國家雜誌獎基金會的圖標，右側則是年份 2021。設計團隊藉由複製、編排，營造書架中傾斜、書本堆疊的視覺意象，為造型細長的矩形 LOGO 增添了動態感與活力。這絕對是你看過最長的獎項 LOGO NMA 第 44 屆的獎項主視覺標誌，以英語和法語兩種語言水平排列，為呼應國家媒體獎基金會 (NMAF) 是雙語的慈善機構，一長串文字的左側，則是國家雜誌獎基金會的 LOGO。  LOGO 縮小後，看不到字該怎麼辦？ Rethink 打破了標誌就是要簡單、好記的刻板印象。反其道而行將獎項 LOGO 設計為超長的造型，在短時間內利用視覺引起討論，達到宣傳該屆雜誌獎的主要目的。在延伸設計上，LOGO 主要仍以較大尺寸的海報、螢幕等載體呈現為主。  有別於以往的標誌形式，Rethink 將 LOGO 結合該獎項的特質，以獨特的形式為第 44 屆國家雜誌獎創造了鮮明的視覺形象，並良好的運用宣傳媒介，更有效地利用視覺推廣、傳達獎項理念。 跳脫常規的 LOGO 是否更吸引人呢？圖片、資料來源｜https://reurl.cc/b98bY3 https://reurl.cc/zYRRR6 https://vimeo.com/616714120  設計團隊｜Rethink 撰文分享｜@yurongllin 文章歡迎轉載，請註明出處 #品牌重塑實驗室 #therebrandinglab #trlab #studiopros #品牌再造 #rebranding #branding #rebrand #brand #品牌體驗 #設計 #品牌設計 #平面設計 #視覺設計 #graphic #graphicdesign #visualdesign #logo #logotype #typography #設計筆記 #designnote

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