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@__designstudio__
The @fifawomensworldcup final is here. Fans across Australia and New Zealand who didn’t get tickets to the stadium can support from a FIFA Fan Festival, the official viewing event of the FIFA World Cup. The new festival identity is built to work across multiple tournaments, taking the brand beyond football to a fully immersive experience with music, entertainment, authentic food experiences & more. Our brand is inspired by football fan frequencies, reflecting the buzz and excitement of the festival experience. The reactive identity combines our 5 new zone badges with a frequency expression and generator to create ‘vibe trails’. They represent the visceral energy that is ignited when fans come together, united by sport. Come on @lionesses! Big shoutout to the FFF team. Full case study soon. #brand #rebrand #womensworldcup #fifaworldcup #football #lionesses
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