Content Stats of @tr_lab's Instagram Post 3183522748290596792

The Rebranding Lab 品牌重塑實驗室
@tr_lab

10,555 followers

#CaseStudy 知名的火車歐洲之星為何要進行重塑？歐洲之星 (Eurostar) 是一條連接英國、法國、比利時與荷蘭的高速鐵路服務，於 2022 年宣布與大力士高速列車 (Thalys) 整合，鐵路網絡擴展至德國。  整合兩大鐵路品牌的全新識別系統肩負環保使命，促使兩大品牌合併為引領民眾邁向永續的交通生活，歐洲之星與大力士決定進行合併，提供相較於公路及航空，更減碳、便利且快速的替代運輸。設計單一網站與預訂系統，延續兩品牌原有的積分優惠和福利政策，大幅提升客戶的使用者體驗。設計團隊 DesignStudio 結合了 Eeurostar 的開頭 e，重現星火元素 *，並回歸小寫斜體，致敬 1994 年版本的標誌。「 * 」擺脫符號的束縛，被設計為一種動態的資產，能夠靈活運用在整個品牌體驗中。  標誌透過旋轉呈現指南針的意象，象徵品牌宗旨：創造新的機會，跨越國界，連接人、地方、公司與文化。 Eurostar 和 Thalys 的合併打破以往的既定印象，展現歐洲之星邁向永續生活的企圖心。透過品牌重塑，清晰傳達「超越距離，連結地方與文化」的品牌願景。  還有哪些重塑案例是為永續目標而整合的呢？圖片、資料來源｜ https://reurl.cc/N0Vbak https://reurl.cc/QXz5pM https://reurl.cc/9426zY 設計團隊｜DesignStudio 撰文分享｜@seu_919 文章歡迎轉載，請註明出處 #品牌重塑實驗室 #therebrandinglab #trlab #studiopros #品牌再造 #rebranding #branding #rebrand #brand #品牌體驗 #設計 #品牌設計 #平面設計 #視覺設計 #graphic #graphicdesign #visualdesign #logo #logotype #typography #設計筆記 #designnote

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