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@angelandanchor

7,560 followers

We love speciality coffee. The drink, the industry, the people, the world of design in and around it… it’s keeping our lights on with the most fun and interesting projects we could ask for. We were so stoked then to be asked to help the World @Aero.Press Championships brand their world final in Vancouver last year 🇨🇦 As their creative partner we helped develop a concept that pocketed the host country's enthusiasm for high-stakes competition and the playful cult appeal for the AeroPress brewer through a conceptual ice-hockey theme. '80s and '90s Olympics kitsch references and the spunk of retro sports culture helped us develop visual identity, brand language, content creation, art direction, copywriting and event materials - a fully immersive experience that contrasted the gritty spirit of body checks, slapshots and dropped gloves with the super-friendly and apologetic Canadian stereotype. What an absolute honour to have been trusted by @aero.press with this special, one-of-a-kind, global competition that really slaps! 🏒 #NoPucksNoGlory. And we’re back at it again for another year, plungin’ down under with the brand for this year’s world championships in Melbourne 🦘🙌 📷 Slide 2: @angelandanchor 📷 Slide 6: @shanegallagher_ #brandingboard #worldaeropresschampionship #wac2022 #specialitycoffee #aeropress #identitydesign #brandrecord #aeropresschampionship #coffeebranding #badgedesign #logosai #logodesign