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Elias Saad
@elias.a.saad

100,077 followers

Thank you Taggeduae.com 🙌 https://taggeduae.com/a-case-study-on-the-impact-of-online-hotel-reviews-on-travelers-decision-making-process-while-booking-hotels-in-uae/ Abu Dhabi, United Arab Emirates: The capital’s favorite address, Bab Al Qasr Hotel, recognizes Elias Saad, the Executive Assistant Manager i/c of Food & Beverage at the hotel, for obtaining his Master of Business Administration degree and completing his innovative research at Cardiff Metropolitan University @cardiffmet .The case study decodes the crucial role of internet reviews in shaping tourists’ perceptions and choices. Elias Saad’s research focuses on understanding tourists’ perspectives and their confidence in online hotel reviews during their booking process. It highlights the significance of word-of-mouth and electronic word-of-mouth on travelers’ judgments and purchase intentions. In particular, the study examines the impact of Internet hotel reviews on tourists’ impressions and decision-making patterns. Commenting on his study and this academic accomplishment, Elias Saad said, “I believe that learning never stops, and it is a privilege for me to use this opportunity to shed light to my fellow hoteliers on improving customer experience and the brand, and this study showcased how relevant online reviews are and the potential consequences of ignoring or mishandling them. The hospitality industry thrives on guest experiences, and indeed the continuous expansion of the digital era has elevated the significance of online reviews in shaping these experiences. As hoteliers, we must proactively engage with these platforms to maintain and enhance our brand’s reputation.” #mba #graduation #article #research #casestudy #socialmedia #reviews #worldofmouth #ewom #tripadvisor #google #bookingcom @millennium_mea @millennium