Content Stats & Analytics for @voguebusiness

Vogue Business
@voguebusiness

519,244 followers

Does returning an item mean you have freed up money for spending elsewhere on fashion? Is buying a Prada bag OK if you wear it 670 times at $5 a wear? Welcome to the logic of ‘#girlmath’, the trend sweeping social media where women justify their luxury purchases with tongue-in-cheek, faux-logical excuses. What does it tell us about Gen Z luxury consumers? And should brands be encouraging it? Head to the link in our bio to find out.