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@bountyhunters_
Today @unlearn.studio Identity for High Tide, a new company in the thriving cannabis infused drinks market, combining the benefits of CBD and THC with the refreshing taste of fruit-flavuoured kombucha. The identity borrows cues from the 60s and brings them into the 2020s through the use of strong typography balanced by a calm and positive colour scheme, informed by High Tide’s flavours range. The logotype is based on Ouroboros by Velvetyne and it takes the spotlight on packaging. The secondary fonts Azo Pro and Mabry Pro, mixed with iconography, are used to create dynamic typographic layouts. #bountyhuntersarchive . . . #branding #graphicdesign #identity #packaging #webdesign #uiux #uiuxdesign #visualidentity #artdirection #london
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