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"It Takes Two to Tango: A Durex Campaign" Meet Astha, Bhavika, Gaurvi, and Parri, dynamic second-year Communication Design students who are challenging the conventions of advertising with their innovative project for Durex. With 'It takes two to Tango' as their tagline, they've orchestrated a groundbreaking campaign that seeks to break free from societal norms and spark open conversations about sexual well-being. From meticulously crafted social media content to eye-catching billboards, thought-provoking print media, and engaging events tailored for the perfect audience, this campaign effectively targets its intended demographic. Join us on this transformative journey as these students strive to reshape perceptions, empower individuals, and foster a world where sexual well-being is openly and confidently discussed. #durex #advertising #branding #brandname #brandingdesign #brandidentity #socialmedia #socialmediamarketing #billboard #campaign #ads #student #studentwork #communicationdesigner #communicationdesign #uiux #brandstrategy #studentsofiiad #iiadian #IIAD #ks #ku #ksa #ksu