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New Mexico Magazine
@newmexicomag

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For 15 years, Diné restaurateur Victoria Largo worked out of a small food trailer parked in front of her blue two-story house, in the center of Crownpoint. She dreamed of opening a true sit-down restaurant, even though access to capital isn’t easy to come by and retail space is nearly nonexistent in the small town.⁠ ⁠ Residents usually buy burgers, sandwiches, and Navajo favorites like mutton stew, fry bread, and Navajo tacos at food trailers and pop-up flea markets. In fact, Largo got her start selling ice cream, donuts, coffee, and ready-made grocery-store-pizza slices at the hospital.⁠ ⁠ When she discovered the pizza’s popularity, Largo began making it at home before finally graduating to the food truck. “That little trailer—it couldn’t even handle Crownpoint,” says Largo, who started receiving orders from surrounding towns like Lake Valley, Pueblo Pintado, and Tohatchi.⁠ ⁠ When a For Lease sign popped up on a vacant space in Crownpoint’s Navajo Nation Shopping Center, she was blindsided by all the questions thrown her way. "Do you have a business plan? What’s your budget?"⁠ ⁠ Undeterred, Largo took businesses classes. It wasn’t easy, but she remained motivated, thanks to her father’s encouragement. ⁠ ⁠ In March, Largo cut the ribbon on her very own brick-and-mortar pizzeria, becoming the first Diné pizzeria owner on the Navajo Nation and the first Diné restaurateur in recent Crownpoint history. ⁠ ⁠ “My joy in my heart is to see a family enjoying pizza all together,” she says.⁠ ⁠ 📸: 1. Try Victoria Largo’s blue-corn-crust pizza with zucchini. 2. Victoria Largo is the first Diné pizzeria owner on the Navajo Nation. 3. Victoria’s Pizza is located on Navajo Service Route 9 in Crownpoint.⁠ ⁠ 📷️: Victoria’s Pizza ⁠ 📝: @andimurphy13⁠ 🔗 in bio to read more ⁠ ⁠ #newmexicomagazine #nmtrue #newmexicotrue #victoriaspizza #navajonation #navajo #diné #crownpoint #indigenoussmallbusiness #smallbusiness #shoplocal #shopsmall #womanowned #indigenousowned #indigenouswomenowned #navajobusinessowned