Content Stats of @tr_lab's Instagram Post 3198022637238302381

The Rebranding Lab 品牌重塑實驗室
@tr_lab

10,555 followers

#CaseStudy 打造行走的藝術 Piedmont Art Walk 是加州一年一度的藝術活動。為了豐富活動的多樣性，整個城市的人行道、花園和前院都會被改造成僅限一日的戶外展覽，並同時籌集兒童藝術發展計劃的捐款。活動每年都吸引了世界各地的藝術愛好者。如何反轉原有的活動形象？ Piedmont 這座城市本身的名字與意大利的一個地區重複，而意大利的地形經常被描繪成一隻靴子。設計團隊 Mucho 混合大小寫字母，將新標誌塑造一個正在行走的「Art」，並藉由動態的輔助展現 Piedmont Art Walk 的開放性。活動也調整了原先色彩的明度，新的「紅色」變得更加明亮，搭配輔助圖形為活動增添俏皮有趣的感受。不只整體視覺更加現代，新標誌更能結合動畫，為不同的使用載體製作豐富的動態識別。上圖：為在 COVID 疫情下，以趣味的方式，利用標誌本身宣導社交距離的海報。活動甚至將傳統的捐款箱，替換為呼應「Art Walk」的紅色靴子。此活動識別，使當年活動的參與者、志願者和參觀者人數大幅增加，為 Piedmont 公立學校的藝術項目募集了 17,500 美元的贊助金。 Mucho 將行走的藝術具象化，透過生動的標誌成功反轉活動形象，展現藝術的活潑與開放性。此次重塑也讓 Piedmont Art Walk 受到更多關注，達到Piedmont 基金會支持藝術並募集資金的宗旨。大家還有看過哪些會行走的 Logo 呢？圖片、資料來源｜ https://reurl.cc/bln7vE https://reurl.cc/o5x0nV https://reurl.cc/q01k90 設計團隊｜Mucho 撰文分享｜@seu_919 文章歡迎轉載，請註明出處 #品牌重塑實驗室 #therebrandinglab #trlab #studiopros #品牌再造 #rebranding #branding #rebrand #brand #品牌體驗 #設計 #品牌設計 #平面設計 #視覺設計 #graphic #graphicdesign #visualdesign #logo #logotype #typography #設計筆記 #designnote

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