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bof

The Business of Fashion

Fashion and Accessories Beauty and Self Care
Biography

A daily resource for fashion creatives, executives and entrepreneurs all over the world. For beauty and wellness analysis follow @businessofbeauty.

Followers 3.06M
Engagement Rate 0.262%
Engagements / post 8.03K
New followers / day 806
Global Rank 32K
Worldwide
Country Rank 15.5K
GB
Category Rank 2.69K
Movies and TV
Audience
Topics
Gender
Age
Countries
Languages (beta)
Audience Brand Affinity

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Engagement

Engagement Rate

Avg Likes 7.93K
Avg Comments 98
ER Rate 0.26%

• Compare the engagement rate of bof with similar accounts

Likes and Comments

Comments per 100 Likes 0.620

• Relationship between likes and comments in recent posts

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Growth

Follower and Post Growth Trends

3.06M

Engagement Rate Growth Trends

0.262%

Notable Engagers

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Mentions
Stats
Engagement rate 0.262%
Posts per week 16
Mentioned accounts
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imranamed
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balenciaga
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jayshetty
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cedriccharbit
Mentioned hashtags
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Recent Posts
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Five years after it ceased publication, Love magazine (@thelovemagazine), known for its subversive fashion spreads, is relaunching independently in September. An investor pool, of which creative con…
2025-07-14
Est. reach 919K - 1.53M
3.02K 56
...
At a ceremony in London’s Royal Festival Hall last Thursday, Marco Bizzarri, the former Gucci chief executive who led the brand during its dramatic growth under creative director Alessandro Michele, …
2025-07-14
Est. reach 919K - 1.53M
1.98K 15
...
The latest fashion season marked a period of significant transition with new creative leadership taking centre stage at some of luxury’s biggest houses. Highly anticipated debuts at Dior, Celine and …
2025-07-12
Est. reach 919K - 1.53M
3.1K 24
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Hi this is @ImranAmed, welcome to my weekly letter. With designer debuts at Celine and Maison Margiela, this was a much-anticipated couture week in Paris. But the absolute best thing I saw this past…
2025-07-12
Est. reach 919K - 1.53M
2.47K 15
...
On a scorching day in Taormina, Sicily, guests at the Four Seasons San Domenico Palace would usually be worshipping the sun by the infinity pool overlooking the Ionian Sea. But on a visit in mid-June…
2025-07-11
Est. reach 919K - 1.53M
19.7K 111
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Jane Birkin’s original Hermès Birkin bag sold on Thursday at Sotheby’s in Paris for €8.6 million ($10.1 million), breaking the global record for most valuable handbag ever sold at auction. The 10-mi…
2025-07-11
Est. reach 919K - 1.53M
19.8K 214
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When fashion reverts to black, the most unforgiving of shades, demanding perfection in cut and execution, it’s not necessarily for a sense of drama or a need to mourn. Black can signal the need for a…
2025-07-10
Est. reach 919K - 1.53M
1.86K 7
...
Ulta Beauty has acquired British beauty retailer Space NK from owner Manzanita Capital, the US company said Thursday. The financial terms of the deal were not disclosed, but previous reports pegged …
2025-07-10
Est. reach 919K - 1.53M
5.58K 122
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Luxury footwear and accessories brand Amina Muaddi opened its first-ever brick-and-mortar location this week, at 6 Avenue Montaigne in Paris. The store signifies a milestone for the self-funded, Par…
2025-07-10
Est. reach 919K - 1.53M
11.3K 93
...
In nearly two decades since the first “Real Housewives” franchise debuted, reality TV has moved from the fringes of entertainment to become a major cultural force. Today, “Housewives” stars are influ…
2025-07-10
Est. reach 919K - 1.53M
1.57K 40
...
Glenn Martens debut for @maisonmargiela is in. So many ideas to take in, and so much to connect with the legacy of the brand’s founder Martin Margiela. What are your thoughts?
2025-07-09
Est. reach 919K - 1.53M
23.1K 665
...
Demna’s final outing for @Balenciaga was “my love letter to Paris… and to Balenciaga,” he said backstage after the show. “I owed it to me and to all the things we have done here for ten years.” The d…
2025-07-09
Est. reach 919K - 1.53M
10.5K 281

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Location
United Kingdom
Estimated Rate
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