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Reliance Brands
@reliancebrandsltd

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Hamleys, the world's oldest toy retailer and a beloved British icon, has inaugurated its very first exclusive retail store in Milan, Italy with franchisee GIOCHI PREZIOSI S.P.A (GP), a prominent player in Italy's toy manufacturing and distribution industry. Covering an expanse of 13,300 sq. ft., the flagship Milan store spans two levels and it’s vibrant red and white interior serves as a vivid portrayal of Hamleys' enchanting universe. Capturing the brand's essence of fun, magic, and theater, the new store offers several engaging experiences, with play at their heart, including the the iconic carousel and the meticulously curated brand sections spotlighting the most loved toys brands like Lego, Nerf, and Barbie. The store also boasts an extensive assortment of toys across all kids play categories with a healthy mix of Hamleys’ propriety line and vendor branded merchandise. The grand inauguration of Hamleys Milan is set for today, marked by a celebratory parade in front of the store, culminating in a bell-exchange ceremony. The doors to the store will swing open to the public today, inviting all to experience the Hamleys magic! #RelianceBrandsLimited #RBL #Hamleys #NewStore