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Sprueth Magers
@spruethmagers

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The retrospective „ED RUSCHA / NOW THEN“ is on view at @themuseumofmodernart through January 13, 2024.⁠ ⁠ In 1956, Ed Ruscha left his hometown of Oklahoma City and drove along interstate highway 66 to study commercial art in Los Angeles, where he drew inspiration from the city’s architecture, colloquial speech, and popular culture. Ruscha has recorded and transformed familiar subjects—whether roadside gasoline stations or the 20th Century Fox logo—often revisiting motifs, sites, or words years later. Tracing shifts in the artist’s means and methods over time, "ED RUSCHA / NOW THEN" underscores the continuous reinvention that has defined his work.⁠ ⁠ Photo: Jonathan Dorado ⁠ ⁠ @edruschaofficial #EdRuscha #SpruethMagers